Create a free account

Getting started

MetaTool writes publish-ready EXIF, IPTC, and XMP metadata into your images — the invisible fields search engines, stock platforms, and content systems read to understand what a picture is, who made it, and who owns it. You can let the AI write the metadata for you (in your brand voice), or fill the fields in yourself.

1. Create your account

Sign up at metadataimage.com/signup with your email and a password. If a confirmation email arrives, click the link inside, then log in.

2. Know your way around

After logging in you land on the Dashboard — your hub with usage, profile, and library summaries. Everything lives in the left sidebar:

The MetaTool dashboard with the sidebar navigation

3. Your first image

  1. Open Generator and drop an image in (JPG, PNG, GIF, or WEBP — up to ~4.4 MB)
  2. Click ✨ Generate with AI (paid plans) or fill in the fields manually
  3. Review and edit the fields, pick a download format, then Save & Download

Your processed image downloads immediately with the metadata embedded, and a copy is saved to your Library.

💡 On the Free plan you can fill metadata manually and save up to 10 images per month. AI generation, brand profiles, and the library come with the paid plans — see Plans & billing.

Try before you sign up

The public homepage also has a free metadata inspector — drop any image on it to see the metadata already embedded inside, no account needed:

The public landing page with the metadata inspector